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R+F CAMPAIGN STORY —
Complexion perfection. Radiant Defense lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly evens, tones + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.
CREATIVE TEAM —
Creative Director, Liv Hart / Agency, CULT / Photography & Videography, Jai Odell / Photography, Josh Dickinson / Photography, Retouched & Archival Imagery / Associate Creative Director, Renee Pierog / Graphic Designer, Eddie Fragoso
![20_RD_Paid_SH_Texture_Animation_1080x1920_edited_edited.png](https://static.wixstatic.com/media/3d582f_9fb0c576678e4421b99fcfe160b62540~mv2.png/v1/fill/w_912,h_950,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_9fb0c576678e4421b99fcfe160b62540~mv2.png)
![](https://static.wixstatic.com/media/3d582f_73f9a2f9ff554556bf22d2adca87f400~mv2.jpg/v1/fill/w_980,h_784,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_73f9a2f9ff554556bf22d2adca87f400~mv2.jpg)
CAMPAIGN CLIP
![](https://static.wixstatic.com/media/3d582f_7f2c4a11c90049548da5b7f0f92c5141f000.jpg/v1/fill/w_983,h_553,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_7f2c4a11c90049548da5b7f0f92c5141f000.jpg)
![MODEL_01-04_026_CROP_edited_edited.jpg](https://static.wixstatic.com/media/3d582f_67d14c2bdc50465ab0a1f7c752057df4~mv2.jpg/v1/fill/w_630,h_788,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MODEL_01-04_026_CROP_edited_edited.jpg)
Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF.
CAMPAIGN
CAMPAIGN
![](https://static.wixstatic.com/media/3d582f_a62eb71e41ce43e59db4dbb3258e979f~mv2.png/v1/fill/w_980,h_454,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_a62eb71e41ce43e59db4dbb3258e979f~mv2.png)
Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing
dullness and breakouts. Unlike these products, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.
CAMPAIGN CLIP
![](https://static.wixstatic.com/media/3d582f_92240542c881446482549aab172efd43f000.jpg/v1/fill/w_983,h_553,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_92240542c881446482549aab172efd43f000.jpg)
SHADE RANGE
![DERDS-lifestyle-900x900-desktop-1_edited.jpg](https://static.wixstatic.com/media/3d582f_7665231e47bd468687e4772d7b7f1dd4~mv2.jpg/v1/fill/w_900,h_900,al_c,q_85,enc_auto/DERDS-lifestyle-900x900-desktop-1_edited.jpg)
SAMPLE EMAIL
![RF_edited.jpg](https://static.wixstatic.com/media/3d582f_d2b56af9b423404da1a9e8a3fa9a279d~mv2.jpg/v1/fill/w_261,h_22,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/RF_edited.jpg)
![20_RD_Paid_SH_Texture_Animation_1080x1920.gif](https://static.wixstatic.com/media/3d582f_a02eafdd3d2d443688367bd5ed5f7cbc~mv2.gif)
![20_RD_Loyalty_Email_RedefineUser_US-CA_edited.jpg](https://static.wixstatic.com/media/3d582f_4cc2844734a74c5c8b1345d3959d6e9b~mv2.jpg/v1/crop/x_0,y_0,w_775,h_524/fill/w_407,h_275,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/20_RD_Loyalty_Email_RedefineUser_US-CA_edited.jpg)
![Radiant+Defense+B+A+Caramel.jpg](https://static.wixstatic.com/media/3d582f_92dead942760472ebe6f6f5ed3e17268~mv2.jpg/v1/fill/w_411,h_411,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Radiant%2BDefense%2BB%2BA%2BCaramel.jpg)
![20_RD_LP_Phase3_Evergreen_US_edited_edited.jpg](https://static.wixstatic.com/media/3d582f_31af4786c6ed431188fa9cd3bf9161cd~mv2.jpg/v1/fill/w_411,h_203,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/20_RD_LP_Phase3_Evergreen_US_edited_edited.jpg)
RESULTS
LAUNCH FILM
![](https://static.wixstatic.com/media/3d582f_17693776d8f54e58936bc56550d66167f000.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_17693776d8f54e58936bc56550d66167f000.jpg)
Click icon above for sound.
INSTA GRID CLIPS
![](https://static.wixstatic.com/media/3d582f_f40d47bfc16d4e6a8a8b37684739b5eff000.jpg/v1/fill/w_240,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/3d582f_f40d47bfc16d4e6a8a8b37684739b5eff000.jpg)
![](https://static.wixstatic.com/media/3d582f_5a483379a93049eea389d4fa2469a323f000.jpg/v1/fill/w_240,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/3d582f_5a483379a93049eea389d4fa2469a323f000.jpg)
![](https://static.wixstatic.com/media/3d582f_e7ecb0f7c9ca4f95bcb8d2cee00949ccf000.jpg/v1/fill/w_240,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/3d582f_e7ecb0f7c9ca4f95bcb8d2cee00949ccf000.jpg)
BEFORE + AFTERS
![](https://static.wixstatic.com/media/3d582f_608b93ebb1ef40a7a0bacb8103593f2b~mv2.jpg/v1/fill/w_363,h_362,fp_0.47_0.34,q_90/3d582f_608b93ebb1ef40a7a0bacb8103593f2b~mv2.jpg)
![](https://static.wixstatic.com/media/3d582f_92dead942760472ebe6f6f5ed3e17268~mv2.jpg/v1/fill/w_362,h_362,fp_0.46_0.41,q_90/3d582f_92dead942760472ebe6f6f5ed3e17268~mv2.jpg)
![](https://static.wixstatic.com/media/3d582f_9c74d5666c0942cca63cfa1339bcc60b~mv2.jpg/v1/fill/w_363,h_362,q_90/3d582f_9c74d5666c0942cca63cfa1339bcc60b~mv2.jpg)
![](https://static.wixstatic.com/media/3d582f_38a692b0c59c4cac8cbe627e9bc06b5a~mv2.jpg/v1/fill/w_362,h_362,q_90/3d582f_38a692b0c59c4cac8cbe627e9bc06b5a~mv2.jpg)
PDP IMAGERY
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