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![BRIGHTONE.jpg](https://static.wixstatic.com/media/3d582f_aabd8bb7557144e4889e511c73e51ece~mv2.jpg/v1/fill/w_980,h_468,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_aabd8bb7557144e4889e511c73e51ece~mv2.jpg)
R+F MARKET LAUNCH —
'As dermatologists, we understand the universal importance of healthy, beautiful skin and believe our innovative solutions made specifically for this market are a strong fit for Japan, one of the world’s most sophisticated skincare markets.' - Dr. Katie Rodan + Dr. Kathy Fields
CREATIVE TEAM —
Creative Director, Liv Hart / Agency, Ogilvy Tokyo / Production and Post-Production, Hogarth Tokyo
![RF_DEFINE_01.png](https://static.wixstatic.com/media/3d582f_15dc20e795074f87938189570e431936~mv2.png/v1/fill/w_980,h_418,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_15dc20e795074f87938189570e431936~mv2.png)
![](https://static.wixstatic.com/media/3d582f_d15bd6eb363d4f3a849c722bb50860b9~mv2.jpg/v1/fill/w_776,h_1163,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_d15bd6eb363d4f3a849c722bb50860b9~mv2.jpg)
![Brightone.png](https://static.wixstatic.com/media/3d582f_8e7f8bf700de423895b2c5107968d9b3~mv2.png/v1/fill/w_980,h_537,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_8e7f8bf700de423895b2c5107968d9b3~mv2.png)
![RF_AH_01.png](https://static.wixstatic.com/media/3d582f_dde41f15e2634c4ab20c20de25666751~mv2.png/v1/fill/w_980,h_418,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_dde41f15e2634c4ab20c20de25666751~mv2.png)
![Japan Market Launch](https://static.wixstatic.com/media/3d582f_a38b50b619a7442ca2b1ca65b3099c49~mv2.jpg/v1/fill/w_980,h_607,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3d582f_a38b50b619a7442ca2b1ca65b3099c49~mv2.jpg)
![RF_ISS_01.png](https://static.wixstatic.com/media/3d582f_64f4c744464a45058d8435b6fe160529~mv2.png/v1/fill/w_980,h_418,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/3d582f_64f4c744464a45058d8435b6fe160529~mv2.png)
#RFJAPAN
![IMG_9715.PNG](https://static.wixstatic.com/media/3d582f_96ef1565933f4d2f8e1acd2f6f38be81~mv2.png/v1/crop/x_0,y_2179,w_1125,h_243/fill/w_232,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9715_PNG.png)
![Japan.jpg](https://static.wixstatic.com/media/3d582f_8d30a3c36b2542cdb5af5cc5850cec11~mv2_d_5304_7952_s_4_2.jpg/v1/crop/x_436,y_76,w_4433,h_7801/fill/w_234,h_412,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Japan.jpg)
![IMG_9687.PNG](https://static.wixstatic.com/media/3d582f_7899e12db8a34726807c80b85dd45f0e~mv2.png/v1/crop/x_0,y_15,w_1125,h_403/fill/w_232,h_83,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9687_PNG.png)
![IPHONE PRO.png](https://static.wixstatic.com/media/3d582f_c5a7042eaccb418fa1146cfb0ea84fd0~mv2.png/v1/crop/x_0,y_31,w_8527,h_16866/fill/w_271,h_536,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IPHONE%20PRO.png)
![IMG_9715.PNG](https://static.wixstatic.com/media/3d582f_96ef1565933f4d2f8e1acd2f6f38be81~mv2.png/v1/crop/x_0,y_2179,w_1125,h_243/fill/w_232,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9715_PNG.png)
![IMG_9687.PNG](https://static.wixstatic.com/media/3d582f_7899e12db8a34726807c80b85dd45f0e~mv2.png/v1/crop/x_0,y_15,w_1125,h_403/fill/w_232,h_83,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9687_PNG.png)
![IPHONE PRO.png](https://static.wixstatic.com/media/3d582f_c5a7042eaccb418fa1146cfb0ea84fd0~mv2.png/v1/crop/x_0,y_31,w_8527,h_16866/fill/w_271,h_536,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IPHONE%20PRO.png)
![Brightone Regimen Large.png](https://static.wixstatic.com/media/3d582f_cf7f9ff46aba44f48e7ab797bf333415~mv2.png/v1/crop/x_115,y_0,w_815,h_1280/fill/w_228,h_358,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Brightone%20Regimen%20Large.png)
![RF Japan Brightone.png](https://static.wixstatic.com/media/3d582f_b65da8589bc345d9b3e68e7cb73c870e~mv2.png/v1/crop/x_1190,y_0,w_5573,h_8750/fill/w_228,h_358,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF%20Japan%20Brightone.png)
![IMG_9687.PNG](https://static.wixstatic.com/media/3d582f_7899e12db8a34726807c80b85dd45f0e~mv2.png/v1/crop/x_0,y_15,w_1125,h_403/fill/w_232,h_83,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9687_PNG.png)
![IMG_9715.PNG](https://static.wixstatic.com/media/3d582f_96ef1565933f4d2f8e1acd2f6f38be81~mv2.png/v1/crop/x_0,y_2179,w_1125,h_243/fill/w_232,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_9715_PNG.png)
![IPHONE PRO.png](https://static.wixstatic.com/media/3d582f_c5a7042eaccb418fa1146cfb0ea84fd0~mv2.png/v1/fill/w_270,h_536,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IPHONE%20PRO.png)
JAPAN PRODUCT GUIDE
![RF_Japan Product Guide_19_01.png](https://static.wixstatic.com/media/3d582f_9d1b6821b9354e97abe9bbbbe09760e9~mv2.png/v1/fill/w_980,h_348,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF_Japan%20Product%20Guide_19_01.png)
![RF_Japan Product Guide_19_02.png](https://static.wixstatic.com/media/3d582f_0fc05496edb2478a97f5b425a7f2afe6~mv2.png/v1/fill/w_980,h_348,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF_Japan%20Product%20Guide_19_02.png)
![RF_Japan Product Guide_19_04.png](https://static.wixstatic.com/media/3d582f_6d1e977adf4046429aed4c4aa9618c3d~mv2.png/v1/fill/w_980,h_348,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF_Japan%20Product%20Guide_19_04.png)
![RF_Japan Product Guide_19_03.png](https://static.wixstatic.com/media/3d582f_2f9eeee2ec0d4ed8803aeffe8ae70307~mv2.png/v1/fill/w_980,h_347,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF_Japan%20Product%20Guide_19_03.png)
![RF_Japan Product Guide_19_05.png](https://static.wixstatic.com/media/3d582f_f433e29f777f471e81e482fdbbf62d44~mv2.png/v1/fill/w_980,h_347,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RF_Japan%20Product%20Guide_19_05.png)
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