VRAI CAMPAIGN STORY — S / S 24
We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition. The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.
CREATIVE TEAM —
Creative Director, Liv Hart / Product Photography, Jamie Chung / Product Photography, Silver Chang / Agency, No Wheelies / Model Photography, Nadia Wasylko / Photography, VRAI Archival / Videography, Manuel Miranda / Model, Delfina / MUA, Ingeborg / Hair, Dennis Devoy / Stylist, Jen Patryn / Manicurist, Rachel Shim / Prop Stylist, Caylah Jean / PR, Comms Hive / Copy Director, Joshua Barringer / Graphic Designer, Katie Capri / Video Editor, Farah Rezaee / Art Director, Andy Luong / Rendering, Ausra & Juozas / 'In the Making with VRAI x Petra & Meehan Flannery Collection' / Videography, Leo Hsu / Location, Milk Studios
TRUE LOVE IS IN THE MAKING —
Each diamond requires over 243 intricate steps, executed by our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polished to craft the most scintillating VRAI-created diamond.
TRUE LOVE IS IN THE MAKING —
At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by creating the most scintillating diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.
TRUE LOVE IS IN THE MAKING — BEHIND-THE-SCENES (BTS)
TRUE LOVE IS IN THE MAKING — BTS CLIP
TRUE LOVE IS IN THE MAKING —
This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.
TRUE LOVE IS IN THE MAKING — CUT FOR YOU™
STEP 1 —
We craft your unique rough diamond
It all starts with an exceptional rough diamond—masterfully crafted from the very first atom from our zero-emissions diamond foundry in the Pacific West. Our process causes no harm to our planet or its people while producing diamonds of unparalleled brilliance. We are setting the standard in the industry for sustainability and quality.
STEP 2 —
You select from our 30 diamond shapes
Select from diamond shapes that include not only the timeless round brilliant cut but also rare cuts. Our master craftspeople hail from Belgium and lead their craft with four generations of diamond-cutting expertise, instinct, and tradition. Each diamond is made to exact specifications and cut for you™.
STEP 3 —
We plan your optimal cut
Our diamond planners meticulously evaluate your uniquely crafted rough diamond to design a cutting strategy tailored to achieve the optimal cut for your desired shape. They plan the cut for brilliance, effectively minimizing inclusions, and ensuring you receive a diamond of unparalleled quality.
STEP 4 —
We precisely craft your scintillating diamond
Our diamond-cutting and polishing process is rooted in generations of expertise and tradition. Our trained artisans precisely cut and polish your rough diamond, transforming it into the most scintillating diamond. We believe that true love is in the making.
STEP 5 —
We certify using over one billion data points
We gather over one billion data points per carat, as we cultivate each diamond from the very first atom in our zero-emissions foundry. This unparalleled level of insight into each diamond empowers us to deliver precise and transparent grading.
FOR A LIFETIME —
You can be true to your values
By choosing our exquisite artisan-made diamonds, you are not only selecting exceptional design, but also supporting a zero-emissions foundry that utilizes renewable energy from the Columbia River. Your thoughtful purchase aligns with our shared journey towards a more sustainable future.
TRUE LOVE IS IN THE MAKING — TECHNICAL SKETCH
TRUE LOVE IS IN THE MAKING —
There is no formula for love; there is a mathematical approach to crafting a VRAI-created diamond with ideal proportions and perfectly symmetrical angles for optimal brilliance. Each diamond is made to exact specifications and cut for you™. We believe that true love is in the making.
TRUE LOVE IS IN THE MAKING — MAKER STORY
TRUE LOVE IS IN THE MAKING — SOCIAL CLIPS
True love is in the making
Over 243 intricate steps, our expertly trained craftspeople make the most scintillating VRAI created diamonds.
TRUE LOVE IS IN THE MAKING — eCOMM
Fine jewelry
Engagement rings
TRUE LOVE IS IN THE MAKING — SHOPPING MODULES
TRUE LOVE IS IN THE MAKING — PRODUCT RENDERS
Love cannot be captured in an instant.
It’s thoughtful, wild, comforting.
Passionate, resolute, enduring.
It creates a beauty which has yet to exist, now yours.
True love is in the making.
This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.
TRUE LOVE IS IN THE MAKING — EMAILS
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True love is in the making.
Make it yours. vrai.com
True love is in the making.
TRUE LOVE IS IN THE MAKING — OOH
Click icon above for sound.
TRUE LOVE IS IN THE MAKING — BTS FILM
TRUE LOVE IS IN THE MAKING — RETAIL CREATIVE CONTENT
TRUE LOVE IS IN THE MAKING — ADS
TRUE LOVE IS IN THE MAKING — LOVE NOTE FOR PACKAGING
TRUE LOVE IS IN THE MAKING — UNBOXING
TRUE LOVE IS IN THE MAKING — BTS
IN THE MAKING WITH — VRAI X PETRA & MEEHAN
RECOMMENDATIONS —
"Liv is an incredible leader and collaborator. She is always up for a challenge, willing to help think through creative solutions, and always keeps a positive atmosphere full of gratitude. Her ability to bring a team together is truly remarkable. As my direct manager during her time at VRAI, she guided me through many projects from concept to delivery and I’d happily work with her again in the future." - Joshua Barringer, VRAI, Copy Director
"Liv is not just a leader, but an inspiring mentor who has played a pivotal role in unlocking my and our team's creative potential. Liv's leadership style is characterized by her unwavering support and encouragement for innovative ideas. She actively collaborates with the team to ensure we deliver our best work. Since working alongside Liv, I have been motivated to strive for excellence and constantly push myself to bring forward fresh and exciting ideas.
One of the most rewarding aspects of working with Liv is her recognition of my contributions. Her acknowledgment of my efforts has greatly motivated me and enhanced my overall work experience.
I am truly grateful for the opportunity to work with Liv and be part of her team, which values creativity, collaboration, and excellence." - Farah Rezaee, VRAI, Performance Marketing Video Editor
"Liv is an exceptionally talented director who excels in design, creativity, and people management. She consistently goes above and beyond in everything she does. One of Liv’s greatest strengths is leading with kindness. She is a true leader and always willing to listen and help the team. She has my highest recommendation." - Andy Luong, VRAI, Art Director