VRAI CAMPAIGN STORY —
We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition. The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.
CREATIVE TEAM —
Creative Director, Liv Hart / Product Photography, Jamie Chung / Product Photography, Silver Chang / Agency, No Wheelies / Model Photography, Nadia Wasylko / Model Photography, Robert Astley Sparke / Photography, VRAI Archival / Videography, Manuel Miranda / Model, Delfina / MUA, Ingeborg / Hair, Dennis Devoy / Stylist, Jen Patryn / Manicurist, Rachel Shim / Prop Stylist, Caylah Jean / PR, Comms Hive / Copy Director, Joshua Barringer / Graphic Designer, Katie Capri / Video Editor, Farah Rezaee / Art Director, Andy Luong, 'In the Making with VRAI x Petra & Meehan Flannery Collection' / Videography, Leo Hsu / Location, Milk Studios
True love is in the making.
TRUE LOVE IS IN THE MAKING — MAKER STORY
Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating VRAI created diamonds. True love is in the making.
TRUE LOVE IS IN THE MAKING
True love is in the making.
TRUE LOVE IS IN THE MAKING
True love is in the making.
Make it yours.
True love is in the making.
TRUE LOVE IS IN THE MAKING — CRAFTSMANSHIP STORY
This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.
At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by creating diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.
TRUE LOVE IS IN THE MAKING
Emblematic of the convergence of art and innovation, the V engagement ring reimagines a classic setting with six v-shaped prongs that firmly cradle the edges of an expertly cut VRAI created diamond.
TRUE LOVE IS IN THE MAKING — CUT FOR YOU™
There is no formula for love; there is a mathematical
approach to crafting a VRAI created diamond with ideal proportions and perfectly symmetrical angles for optimal brilliance.
Our master cutters hail from Belgium with four generations of diamond cutting expertise, instinct, and tradition. Our team members even included the cutter who co-invented the princess cut. We cut and polish your diamond to exact specifications.
Cut for you™
TRUE LOVE IS IN THE MAKING — EXPLORE CUT FOR YOU™
TRUE LOVE IS IN THE MAKING — ABOUT CUT FOR YOU™
With carbon derived from greenhouse gases our diamonds are created from the first atom, layer by layer, a lattice forms in our plasma reactors pure carbon crystallizes into a diamond with identical structure and composition as a mined stone.
From nature and completely powered by renewable energy respecting the planet and its people, we create unmatched diamonds with an unmatched origin and with no traceability needed. We are the origin, the artisans, and the experts who craft stunningly brilliant VRAI created diamonds for you, just as you’ve imagined. Cut for you™ gives you access to have an impeccable rough diamond precisely cut to your vision in 15 days.
True love is in the making.
TRUE LOVE IS IN THE MAKING
High jewelry collection
True love is in the making
TRUE LOVE IS IN THE MAKING, NOT MINING
Traditional diamond mining devastates the environment.
Our technology utilizes greenhouse gases and groundbreaking science to gently grow diamonds from the first atom, all with renewable energy.
At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by making diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.
Our Cut for you™ technology connects you with master craftspeople, with generations of experience, to transform a the rough diamond into a scintillating VRAI created diamond.
True love is in the making, not mining.
True love is in the making, not mining.
TRUE LOVE IS IN THE MAKING
True love is in the making.
#TRUELOVEISINTHEMAKING — SOCIAL CHANNELS
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True love is in the making.
True love is in the making.
TRUE LOVE IS IN THE MAKING - ECOMM
True love is in the making
Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to make the most scintillating VRAI created diamonds.
TRUE LOVE IS IN THE MAKING — SHOPPING MODULES
High jewelry
V collection
TRUE LOVE IS IN THE MAKING — SAMPLE EMAILS
Love cannot be captured in an instant.
It’s thoughtful, wild, comforting.
Passionate, resolute, enduring.
It creates a beauty which has yet to exist, now yours.
True love is in the making.
TRUE LOVE IS IN THE MAKING — BTS FILM
This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.
Click icon above for sound.
TRUE LOVE IS IN THE MAKING — RETAIL INSTALLATIONS — FILM AND MAKER STORY
TRUE LOVE IS IN THE MAKING — ADS
TRUE LOVE IS IN THE MAKING — LOVE NOTE TO YOUR LOVE
Love cannot be captured in an instant.
It’s thoughtful, wild, comforting.
Passionate, resolute, enduring.
It creates a beauty which has yet to exist, now yours.
True love is in the making.
There is no formula for love; there is a mathematical
approach to making a VRAI created diamond with ideal proportions perfectly symmetrical angles for optimal brilliance.
TRUE LOVE IS IN THE MAKING — LOVE NOTE FOR PACKAGING
'IN THE MAKING WITH' VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON
'IN THE MAKING WITH' VRAI X MALAIKA BTS — EVENT AT 1 MAYFAIR LONDON
'IN THE MAKING WITH'— CELEB STYLIST COLLABORATION — VRAI X PETRA & MEEHAN FLANNERY
