VRAI X MALAIKA PARTNERSHIP —
VRAI is guided by the belief that the future is our most precious luxury, leading us to partner with organizations working to empower the next generation. One such partnership is with Noella Coursaris Musunka and the nonprofit she founded in 2007, Malaika. The Malaika School sees 430 girls enter its doors each day, providing a free, accredited primary and secondary education. Subjects range from science, technology, engineering, and mathematics to art, music, theater, and sport. Before founding Malaika, the area had little or no access to electricity, clean water, education facilities, healthcare, or technology. A lot of progress has been made since then. Empowered through partnership, VRAI has helped provide resources for refurbishing a well, giving access to clean drinking water for 1500 villagers.
Noella says: "This is an incredibly special partnership that's so close to my heart. VRAI's integral role in funding the building of a well in the area of Kalebuka and now their creation of these two bracelets inspired by students of Malaika demonstrates their commitment to our mission and their belief in empowering a community in the Congo. We're also so proud to share VRAI's commitment to sustainability and their efforts to create a mining-free world. Giving back to people and the planet is at the heart of VRAI's business model."
VRAI is honored to create the yellow Aura Solitaire Bracelet, which was inspired by drawings from the girls of the Malaika School. These unique bracelets will be available online at vrai.com and a portion of the proceeds from each sale will be donated to support Malaika's work to empower their community.
CREATIVE TEAM —
Creative Director, Liv Hart / Partner, Noella Coursaris Musunka / Videographer, Jonny Guardiani / Photography, Robert Astley Sparke / Copy Direction, Joshua Barringer / Video Editor - Clips, Farah Rezaee / PR, Comms Hive / Event Location, 1 Mayfair London / Event Stylist, Kate Sinclair / Event MUA, Elizabeth Marley / Event Hair, Kreszend Sackey
IN THE MAKING WITH — VRAI X MALAIKA
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IN THE MAKING WITH — VRAI X MALAIKA
IN THE MAKING WITH — VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON
IN THE MAKING WITH — VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON
At the VRAI x Malaika luncheon held at One Mayfair in London, we celebrated our partnership focused on empowering the next generation of women and providing access to clean drinking water in the village of Kalebuka, in collaboration with Noella Coursaris, the founder of Malaika. Guests enjoyed a private shopping experience featuring a capsule collection of stunning yellow and turquoise Aura solitaire bracelets. These exquisite pieces are adorned with diamonds created by VRAI and sourced from the world's only zero-emissions diamond foundry, ensuring no harm to our planet or its people in their creation. The designs are inspired by the beautiful drawings from Malaika's first graduating class. By purchasing these bracelets, a portion of the proceeds will directly support Malaika's initiatives. To learn more about Noella and Malaika’s work in Kalebuka, visit malaika.org.